Mountain Valley joined forces with the critically acclaimed Hot Springs Documentary Film Festival (HSDFF) to celebrate our 150th and the festival's 30th anniversary this fall in our hometown of Hot Springs. To mark these momentous occasions, our teams worked together to plan special events & programming throughout the festival, which is the longest running all-documentary festival in North America and an Oscar® qualifying festival.
We kicked off the fun on Friday, October 8 with special presentations from Arkansas Governor Asa Hutchinson - whose office presented a letter congratulating the brand & its employees for 150 years - and Hot Springs Mayor Pat McCabe - who presented Mountain Valley COO Tom Schranz with a proclamation declaring Saturday, October 9 as Mountain Valley Day. We were doubly honored!
After those presentations was the debut of a new video we worked with the team at HSDFF to prepare thanking our hometown of Hot Springs for its continued support after all these years, below.
We painted the town Mountain Valley green as the evening continued with a community-wide Bridge Street Opening Night Block Party.
The weekend of celebration continued on Mountain Valley Spring Water Day, Saturday, October 9, with a brunch at Superior Bathhouse Brewery - featuring our Mountain Water brew collaboration, learn more here.
Then a “Back To The Source” Bike Parade visited all the town's springs and other notable spots, ending at the Mountain Valley Visitor Center.
Later in the week, virtual "Back to the Source" conversations featured notable Arkansas natives, including Dawn Hudson, Chief Executive Officer of the Academy of Motion Picture Arts and Sciences; musician Mae Estes; and actress and director Joey Lauren Adams. This virtual series made the festival accessible worldwide and explored the life and work of these prominent Arkansans, as well as the role Arkansas plays in shaping their lives today.
Thanks to everyone who joined us for this one-of-a-kind celebration, one we won't soon forget. Cheers to 150 years & here's to 150 more!