For the 19th consecutive year, AMERICANA fest was an absolute blast. The Americana Music Association never ceases to produce an amazing music festival and conference that celebrates the great American roots—folk, country, blues, and soul music artists.
In addition to Mountain Valley’s position as exclusive water sponsor of the music festival and conference, the brand also co-presented two amazing concerts in The Songwriter Summit at AMERICANAFEST and The Texas Office Day Party alongside The House of Songs.
The House of Songs is an Austin, TX and Bentonville, AR-based organization that pairs songwriters from different parts of the globe together with the goal of bridging cultures, building friendships, and cultivating peace. It was a joy to join House of Songs in supporting the Arkansas creative community, and in giving local artists a platform to share their music with a global audience.
Several notable singer/songwriters graced the stages at both events including but not limited to Bonnie Whitmore, Bonnie Montgomery, Demi Marriner, Ryan Cook, Ordinary Elephant, and Jaimee Harris.
With over 500 live performances taking place over the week, the aforementioned list of talent was just a drop in the bucket. It is virtually impossible to witness all of the acts over the six-day festival. Thankfully, many of the artists performed multiple times at different venues (Grimeys, Filming Station, The Groove, Indo, Luck Mansion, Cannery Ballroom, Thirdman Records, etc.) throughout Nashville during the festival.
A few of our favorites included Americana chart-topper John Prine, Album of the year nominee Mary Gauthier, genre building star on the rise Yola Carter, the aptly named soul singer, Fantastic Negrito, and of course, our girl Amanda Shires.
The accomplished violinist, singer, and songwriter tore the house down during her headlining performance at The Basement East. Shires performed past material as well as selections from her latest project, To the Sunset, in front of an exuberant crowd, all the while sipping from her bottle of Mountain Valley Spring Water. Needless to say, we couldn’t get enough.
As artists, publicists, media, and other VIP hit the red carpet at the Americana Music Awards at the historic Ryman Auditorium, the Mountain Valley Spring Water crew was there to help beat the summer Nashville heat and keep the crowd refreshed. In those conditions, it was hard to keep up with the high demand for cold bottles of water. In fact, by the end of the night, we only had 7 bottles left!
Mountain Valley’s presence didn’t stop there. We also sponsored some of the most in-demand parties and showcases, including the annual Bloodshot Records Party and Filming Station Live, which were packed to capacity.
Thanks to all of the Americana Music Association, the spectacular singers and musicians and the great people of Nashville for welcoming us. It was a remarkable experience and we hope to do it all over again next year!
