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MountainValleySpring.com General Online Privacy Policy

Mountain Valley and its business partners are very sensitive to the privacy concerns of visitors to its websites. The purpose of this General Online Privacy Policy is to describe what types of personal information we collect from Mountain Valley or operated on behalf of Mountain Valley (collectively the "Websites"), the purposes for which we use the information, what rights you have regarding personal information you submit, and to whom and under what circumstances we disclose personal information. This General Online Privacy Policy applies to our information collection, use, and disclosure practices for website visitors.

COLLECTION OF INFORMATION

Non-Personal Information

Certain information about Mountain Valley Website visits is recorded by the standard operation of the Internet servers on which our websites are hosted. The information that we collect may include the type of operating system in use (e.g., Macintosh or Windows), the type of browser being used by the visitor (e.g., Netscape or Internet Explorer), the number and frequency of visitors to Mountain Valley Websites, and your email address if you provide it to us.

When you view the Mountain Valley Website, we may collect certain non-personal information from you by using small text files known as cookies. We use cookies for several purposes, such as to recognize visitors to our site, to determine the number of unique visitors to our site, and to ascertain which site pages they visit. We may associate information we collect via cookies with the personal information we collect online. We may also allow unaffiliated third parties to place cookies on the hard drives of visitors to our website. You are always free to decline cookies, but in doing so you may not be able to use certain features on our website. The "help" segment of the toolbar on most browsers will tell you how to configure your browser to not accept new cookies, how to have the browser inform you when you receive a new cookie, and how to erase cookies from your hard drive.

We may also use web beacons to count page visits by our users, to access our cookies, and otherwise to improve your experience on our website.

We use pixels, or transparent GIF files, to help manage online advertising. These files enable us to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with us. With both cookies and GIF files, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.

Personal Information

In general, we only collect personal information (which may include first and last name, e-mail address, telephone number, and password) when you voluntarily submit it to us. For example, you may choose to provide us with your personal information in order to participate in a sweepstakes or contest, purchase gift certificates, provide content submissions, make suggestions for the operation of our site, or participate in an online interactive activity or marketing research.

Use of Information

Mountain Valley may use information collected from visitors to this website for any of the following purposes: (1) to send marketing and other communications to our visitors; (2) to allow visitors to communicate with others, such as their friends, and to allow Mountain Valley to notify visitors of upcoming events, promotions, or activities on our site; (3) to conduct internal reviews of our site (e.g., to determine the number of visitors to the site); (4) to help us better understand visitors' use of our site; (5) to fulfill prizes, awards and purchases; (6) to respond to specific requests from our visitors; (7) to provide any necessary notices to our visitors; (8) to conduct marketing research; and (9) to protect the security or integrity of our site.

Disclosure of Information

Mountain Valley will transfer or otherwise disclose the information it collects from its site visitors to employees and independent contractors of Mountain Valley, its subsidiaries, affiliates, and service providers if the disclosure will enable that party to perform a business, professional, or technical support function for Mountain Valley, or if required to do so by law. We will also transfer or otherwise disclose personal information in response to judicial process, to comply with legal requirements, and, as permitted under provisions of law, to provide information to law enforcement agencies or in connection with an investigation on a matter related to public safety. We may also use your information as permitted by law to protect our rights or property, this website, or its users.

Security of Information

We maintain physical, electronic, and procedural safeguards to guard your personal information. We allow access to personal information only to persons and entities engaging in activities provided for by our General Online Privacy Policy. We use Secure Socket Layer technology, among other technologies, to protect any credit card information you provide us.

Unforeseen Circumstances

In the event that Mountain Valley or any of its assets are acquired by a third party, personal information acquired by us may be one of the assets transferred.

Acceptance of Privacy Terms & Conditions

By visiting the Website, you are agreeing to the practices described in this General Online Privacy Policy. To the extent that any of the third-party sites accessible through this website have different privacy practices from those stated in the www.mountainvalleyspring.com General Online Privacy Policy, those third-party privacy practices govern the collection and use of information you provide when visiting those sites. Mountain Valley is not responsible for the policies, content, and practices of other companies.

Changes To This Privacy Statement

On occasion, it may be necessary for Mountain Valley to change the terms of the General Online Privacy Policy. We will do so by posting updated text on this site, and your continued use constitutes acceptance of those changes. To ensure that you are aware of current privacy practices, we recommend that you check this site periodically. We will not materially change how we handle previously collected information without providing notice and an opportunity to choose how we use that information.

Contact Us

If you have any questions, comments or concerns regarding our privacy policy and/or practices, please contact us at the following mailing address or telephone number:

Mailing Address:
Mountain Valley
Marketing Department
150 Central Avenue
Hot Springs National Park, AR 71901
Phone: 501.623.1635

Effective Date: March 20, 2006

 
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