General Online Privacy Policy

Mountain Valley and its business partners are very sensitive to the privacy concerns of visitors to its websites. The purpose of this General Online Privacy Policy is to describe what types of personal information we collect from Mountain Valley or operated on behalf of Mountain Valley (collectively the “Websites”), the purposes for which we use the information, what rights you have regarding personal information you submit, and to whom and under what circumstances we disclose personal information. This General Online Privacy Policy applies to our information collection, use, and disclosure practices for website visitors.


Non-Personal Information

Certain information about Mountain Valley Website visits is recorded by the standard operation of the Internet servers on which our websites are hosted. The information that we collect may include the type of operating system in use (e.g., Macintosh or Windows), the type of browser being used by the visitor (e.g., Netscape or Internet Explorer), the number and frequency of visitors to Mountain Valley Websites, and your email address if you provide it to us.

When you view the Mountain Valley Website, we may collect certain non-personal information from you by using small text files known as cookies. We use cookies for several purposes, such as to recognize visitors to our site, to determine the number of unique visitors to our site, and to ascertain which site pages they visit. We may associate information we collect via cookies with the personal information we collect online. We may also allow unaffiliated third parties to place cookies on the hard drives of visitors to our website. You are always free to decline cookies, but in doing so you may not be able to use certain features on our website. The “help” segment of the toolbar on most browsers will tell you how to configure your browser to not accept new cookies, how to have the browser inform you when you receive a new cookie, and how to erase cookies from your hard drive.

We may also use web beacons to count page visits by our users, to access our cookies, and otherwise to improve your experience on our website.

We use pixels, or transparent GIF files, to help manage online advertising. These files enable us to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. The cookie was placed by us, or by another advertiser who works with us. With both cookies and GIF files, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.

Personal Information

In general, we only collect personal information (which may include first and last name, e-mail address, telephone number, and password) when you voluntarily submit it to us. For example, you may choose to provide us with your personal information in order to participate in a sweepstakes or contest, purchase gift certificates, provide content submissions, make suggestions for the operation of our site, or participate in an online interactive activity or marketing research.

Use of Information

Mountain Valley may use information collected from visitors to this website for any of the following purposes: (1) to send marketing and other communications to our visitors; (2) to allow visitors to communicate with others, such as their friends, and to allow Mountain Valley to notify visitors of upcoming events, promotions, or activities on our site; (3) to conduct internal reviews of our site (e.g., to determine the number of visitors to the site); (4) to help us better understand visitors’ use of our site; (5) to fulfill prizes, awards and purchases; (6) to respond to specific requests from our visitors; (7) to provide any necessary notices to our visitors; (8) to conduct marketing research; and (9) to protect the security or integrity of our site.

Disclosure of Information

Mountain Valley will transfer or otherwise disclose the information it collects from its site visitors to employees and independent contractors of Mountain Valley, its subsidiaries, affiliates, and service providers if the disclosure will enable that party to perform a business, professional, or technical support function for Mountain Valley, or if required to do so by law. We will also transfer or otherwise disclose personal information in response to judicial process, to comply with legal requirements, and, as permitted under provisions of law, to provide information to law enforcement agencies or in connection with an investigation on a matter related to public safety. We may also use your information as permitted by law to protect our rights or property, this website, or its users.

Security of Information

We maintain physical, electronic, and procedural safeguards to guard your personal information. We allow access to personal information only to persons and entities engaging in activities provided for by our General Online Privacy Policy. We use Secure Socket Layer technology, among other technologies, to protect any credit card information you provide us.

Unforeseen Circumstances

In the event that Mountain Valley or any of its assets are acquired by a third party, personal information acquired by us may be one of the assets transferred.

Acceptance of Privacy Terms & Conditions

By visiting the Website, you are agreeing to the practices described in this General Online Privacy Policy. To the extent that any of the third-party sites accessible through this website have different privacy practices from those stated in the General Online Privacy Policy, those third-party privacy practices govern the collection and use of information you provide when visiting those sites. Mountain Valley is not responsible for the policies, content, and practices of other companies.

Changes To This Privacy Statement

On occasion, it may be necessary for Mountain Valley to change the terms of the General Online Privacy Policy. We will do so by posting updated text on this site, and your continued use constitutes acceptance of those changes. To ensure that you are aware of current privacy practices, we recommend that you check this site periodically. We will not materially change how we handle previously collected information without providing notice and an opportunity to choose how we use that information.

Contact Us

If you have any questions, comments or concerns regarding our privacy policy and/or practices, please contact us at the following mailing address or telephone number:

Mailing Address:
Mountain Valley
Marketing Department
150 Central Avenue
Hot Springs National Park, AR 71901
Phone: 501.623.1635

Effective Date: March 20, 2006

Legal Information

This website user agreement (this “Agreement”) applies to all individuals who use or browse (collectively “users” or “you”) on the website or any other site owned or operated by Mountain Valley Spring Company or operated on behalf of Mountain Valley Spring Company (collectively the “Website”). The Website is operated on behalf of Mountain Valley Spring Company, LLC (“Mountain Valley”) 150 Central Avenue, Hot Springs National Park, AR, and your use of the Website constitutes your acceptance of this agreement.


Access to this Website is subject to all applicable international, federal, local laws and regulations you agree not to use the Website for any purpose that is unlawful or prohibited by this Agreement. Specifically you may not (i) use this Website in any manner that could damage, disable, overburden or impair the Website; (ii) upload, post, email or otherwise send or transmit any material that (a) contains software viruses or any other computer code, files or programs; (b) contains third-party trademarks, service marks, copyrights or other proprietary rights without either approval or (c) is profane, defamatory, obscene, violent, sexual, discriminatory or otherwise in poor taste; or (iii) interfere with the servers or networks connected to the Website.


Mountain Valley uses reasonable efforts to include accurate and up-to-date information on the Website; however, Mountain Valley makes no warranties or representations as to the accuracy of this information. Mountain Valley assumes no liability or responsibility for any errors or omissions in the content of the Website, any failures, delays or interruptions in the delivery of any content contained on the Website, or any losses or damages arising from the use of the content provided by the Website.


Mountain Valley assumes no responsibility, and shall not be liable for, any damages to, or viruses that may infect your computer equipment or other property due to the your access of the Website.


Unless otherwise specified, the services offered on the Website are for personal and non-commercial use. Users may not modify, copy, distribute, transmit, display, perform, reproduce, publish, license, create derivative works from, transfer, sell or offer for sale any information contained on, or obtained from, the Website.


You grant to Mountain Valley this royalty free right to use any comments, information, ideas, concepts, graphics, photographs, music, artwork, copy, suggestions, know-how, or techniques contained in any communication you may send to or post on this Website or through electronic mail (together the “Submission”). Mountain Valley will not treat any Submission as confidential or proprietary and is free to use any Submission throughout the world and in perpetuity without further compensation, acknowledgement or payment to you or any third party and for any purpose whatsoever including, but not limited to, developing, manufacturing and marketing products and creating, modifying or improving our Websites using such User’s information.


This site may provide a link to other sites by allowing you to access third-party material. Mountain Valley has not reviewed and does not routinely review all of the sites that may be linked to the Website and is not responsible for the content or privacy policies of any off-site pages or links to any other sites. Viewing all other sites is at your own risk.


All trademarks, logos, and service marks displayed on the Website are registered and unregistered Trademarks of Mountain Valley and/or third parties who have authorized their use (collectively the “Trademarks”). You may not use, copy, reproduce, republish, upload, post, transmit, distribute, or modify these Trademarks in any way. The use of Mountain Valley trademarks on any other website is strictly prohibited. All of the materials contained on the Website are copyrighted except where explicitly noted otherwise.


By using this Website, you accept all responsibility for, and indemnify and hold harmless Mountain Valley, and its officers, directors, employees, shareholders, successors and assigns from and against any claims that may arise from actions taken by you in connection with the Website, including, but not limited to any submissions or other materials uploaded by to the Website.


All issues and questions concerning the construction, validity, interpretation and enforceability of this Agreement, or the rights and obligations of you and Mountain Valley in connection with the Website, shall be governed by, and construed in accordance with, the laws of the State of Arkansas, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Arkansas, or any other jurisdiction) that would cause the application of the laws of any jurisdiction other than the State of Arkansas.


If any provision of this Agreement is found to be invalid or unenforceable by a court of competent jurisdiction, such provision shall be severed from the remainder of this Agreement, which will otherwise remain in full force and effect.


Mountain Valley is not responsible for any third party products or services offered on the Website, if any. To the fullest extent allowable by law, Mountain Valley specifically disclaims any representations or warranties, express or implied, regarding any third party products and/or services offered on the Website, including any implied warranty of merchantability or fitness for a particular purpose and implied warranties arising from course of dealing or course of performance.