A New York Times article was published yesterday in a series they are running called "Toxic Waters." As anti-bottled water groups continue to make claims about tap water being "just as good" as bottled water, the unintended consequence for them is the re-examination of true quality of tap water. It is likely the continuing education of the American consumer on the quality of tap water will help the bottled water in the long run.

You can read Charles Duhigg's article here on the New York Times site.