Next step beyond sustainability of the bottle! Nice PR opportunity. Would be a good idea for water companies as well . .
Coca-Cola's Give It Back racks a nod to sustainability commitment
By Allison Cerra:
Coca-Cola has developed 100% recyclable display racks for use in U.S. grocery and convenience stores.
The new Give It Back racks are stand-alone units made of easily recyclable corrugated cardboard, Coca-Cola said. The soft drink giant said the merchandise displays expand its commitment to sustainability. The racks currently are being tested in select markets and are expected to become widely available in late 2011.
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