I am fairly certain this will not cause the IBWA to consider changing its name to "WUS" . . . . .
EBWA, the European Bottled Watercooler Association, has changed its name to ‘Watercoolers Europe’.
‘WE’ will lead the water cooler industry by promoting high quality standards and enhancing our members’ brand. EBWA/WE chairman Jeroen Peters
By Bill Bruce:
EBWA’s journey to ‘WE’
EBWA was established in Europe in 1993 as the European chapter of the International Bottled Water Association based in the United States. The establishment of the Brussels office in 1998 was the first turning point for the European industry and for the association. At that time, the association’s activities were directed at easing the restrictive regulations which impacted bottling in 19 and 22 litres for companies and suppliers active in the emerging bottled watercooler markets.
Another step EBWA’s development took place in June 2000 when it became a founding member of ICBWA – International Council of Bottled Water Associations – consisting of member associations in Asia, Australia, Canada, Europe, Latin America and United States.
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