by Breck on Mar 17, 2011 at 4:37 PM
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Thank you Tobi Fairley for recommending Mountain Valley Sparkling Water as a must have for road trips. If you are planning a raod trip for spring break trip, click here for some travel & leisure recommendations.

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by Robin on Mar 17, 2011 at 2:44 PM
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If you are not following us already on Facebook, please add us to your pages that you like.

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by Breck on Mar 17, 2011 at 2:27 PM

Assuming you think rich, well educated people can afford to drink bottled water more than poor folks (which simply isn't true for the 2nd leading beverage category). This has got to be awfully confusing info for the EWG and Corporate Responsibility International people.

red orbit health websiteNonetheless, this article from Red Orbit reviews the EPICURO national bladder cancer study reports that "well educated people who choose to drink bottled water rather than water from public supplies may be no less exposed to potentially cancer-causing water contaminants."

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by Breck on Mar 15, 2011 at 4:55 PM
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Mountain Valley Spring Water consumers are so creative!

Order yours here



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by Breck on Mar 15, 2011 at 2:36 PM

Quote of the day: "Where does Breck find this stuff?!"

More seriously, this consumer perception of trust is an important asset when we do battle with local and state governments who want to restrict consumer access to our bottled water products.

Germans Rate Bottled Beverages Higher than Politicians 

By: Thorsten Koenig

Do people have more faith in the quality of bottled water than in their politicians?

By far, according to new research carried out in Germany.

Media Psychology Affiliates recently conducted a wide-ranging study of German public opinion. The goal was to uncover “feeling trends” in an increasing climate of economic instability.

“One thing is clear. Overall confidence in the future has taken a tumble among the German public,” says media psychologist, Dr. James N. Herndon, president of Media Psychology Affiliates. “Considering that Germany remains, by a number of measures, the world’s strongest economy, such a downward trend in confidence is significant.”

Among the findings are those involving food.

“Food quality issues have a high priority among Germans,” explains Dr. Herndon, “even more so than in the USA. For certain food sectors, the level of trust remains extraordinary.”

“For instance, we’ve all heard that Germany is a ‘beer culture.’ Well, Germans’ trust in the quality of beer has never been higher. In fact, beer now ranks at the top of all food products in terms of perceptions of quality. And other bottled beverages, including water, are not far behind. Actually, as a class of food products, bottled beverages in general enjoy the best overall image among foods.”

In comparison, the current study revealed that trust in politicians has never been lower.

“Germans currently have an amazingly low regard for politicians, with less than 20% expressing genuine satisfaction with their ‘quality’. There is certainly a sense of cynicism that we haven’t seen before.”

“When citizens of a country have significantly more trust in a brewery or bakery than in their elected representatives, this is a plain crisis of confidence. But this trend is certainly not limited to Germany.”

“It is clear that the current economic and financial climate is far more volatile than the mainstream media would have us believe. Under certain conditions, many of the trends we uncovered could result in future social unrest. However, Germany is far better prepared than the US to weather such storms.”

Media Psychology Affiliates used Affective Encryption Analysis (AEA), a naturalistic research tool, for data gathering and analysis. AEA focuses on “feeling trends” and emotions, rather than traditional paper-and-pencil or telephone surveys. Data is gathered under “natural” conditions to improve the validity and reliability of results.

ABOUT MEDIA PSYCHOLOGY AFFILIATES
Media Psychology Affiliates is a media research/design and PR/crisis communications firm, with specialties in the worlds of entertainment and politics.

Thorsten Koenig – PR-Management
Thorsten Koenig Media Associates
Mangersreuther Str. 42
D - 95326 Kulmbach
GERMANY

Tel: +49-(0)9221-8780081
Fax: +49-(0)9221-8780082

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by Breck on Mar 12, 2011 at 5:04 PM
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Two true Mountain Valley enthusiasts.



What a great display of bottled water. 

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by Breck on Mar 4, 2011 at 3:38 PM

This article was on the front page of today's USA Today. Granted it is in Singapore, but still...

My Favorite Quote: "I've seen the process (of purifying the water) and it seems pretty safe," says Samuel Teo, 23. Still, he adds "I like Evian better."

Click here to read this article.

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by Breck on Mar 3, 2011 at 3:28 PM

This article by Teresa Masterson spotlights pollution perils in Philadelphia. Favorite Quote from the article: "That Brita filter may not be enough, people." Would someone please alert the Environmental Working Group and Corporate Accountability International? Their normally compliant media partners are getting off message...

Also note the subtitle of this article "Free tip: Buy bottled water from now." We agree Forbes!

Click here to read this article.

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