This is an interesting article by Artinne Geller and Carey Gillam of Reuters.
Top Takeaway: "The United States is the only developed country in the world where soft drinks outsell bottled water, Jeffery said, but predicted that could change as soda consumption declines and bottled water consumption increases. Bottled water already out sells soda in several U.S. markets, he said, primarily along the coasts."
Best quote: "I have a harder time trying to understand ... products that offer efficacy. I'm not a big believer in the whole 'functional' thing. I take a couple vitamins a day. I don't necessarily need to get more fairy dust in my beverages," Jeffery said.
You can read the entire article here: US Food Summit